Food Union – the international ice cream and dairy production and distribution group – has proven its continued dedication to innovation and delighting consumers with its 2021 release of summer season novelties. Food Union has invested inside the improvement of 124 specific merchandise throughout the worldwide markets it serves, such as its key markets along with Latvia, Lithuania, Estonia, Norway, Denmark, Romania, Belarus and Russia.
Featuring ambitious, sensory flavours developed with local marketplace tastes in thoughts, with a surprising use of colours, tantalizing textures, and useful benefits, customers will quickly revel in the unique combinations and culinary complexities that Food Union’s modern group have spent months growing at the reason-constructed innovation hub in Riga, Latvia.
“Our product improvement group have completed new sensory heights in 2021 and their devoted technique is thrilling palates and commanding visibility on shelf in order that we stay top of thoughts with clients and customers,” says Normunds Staņēvičs, CEO of Food Union, magazinepointe.com Europe. “Each product is advanced after a rigorous R&D system that ensures we convey collectively a fusion of visual interest, flavour pleasure and nutritional value in a first-rate product.”
“Whilst we strive to excite purchasers, as leaders in the manufacturing of ice-cream and dairy, we also attempt to deliver the best first-class based totally on taken into consideration and sustainable sourcing and thinking of new developments in fitness and cult-following,” Staņēvičs concludes.
The 2021 novelties are grounded in traits that are shaping the industry:
Healthy options for a healthier lifestyles. Consumers are extra fitness conscious than ever, with an increase in flexitarian dwelling and veganism. Consumers are actively looking for merchandise that attraction to their want to stay a healthier way of life and as such Food Union has invested in numerous merchandise to cater for this growing demographic – growing depended on favourites which give the same great flavours and goodness of traditional ice-creams however that now deliver low calorie, nutritional and vegan strains.
Underground Low calorie ice cream in a range of flavours which include lemon cake, blackcurrent and liqurice, to be had in Denmark
Suplette Low calorie ice cream in a ramification of classical flavours; vanilla, cacao and forest berries in convenient 200ml and 500ml tubs, to be had in Romania
Premier Is Vegan ice cream in six exclusive flavours and convenient tubs, available in Denmark
Nu Smoothie a smoothie on a stick in strawberry, banana and apple flavour, available in Norway
Premia Strawberry sorbet on a stick, available in Estonia
Premia Raspberry sorbet on a stick, available in Lithuania
Jättis Mango sorbet on a stick, available in Belarus
Visually instagrammable products warrant more digital time in customers ‘social lives.’ As purchasers spend more time at home and attractive with others digitally through social media structures like Instagram and TikTok, the value of creating merchandise which benefit photography highlighting their bold shapes and flavours outcomes in re-sharing that has a halo emblem effect. Food Union’s summer novelties warrant interest, with the release of a rainbow of colorful wafers following on the achievement of last seasons black wafer cone, which has end up one of the new icon merchandise to observe. Shapes and codecs offer diversity from a square to a doughnut formed ice cream via to tapping into the love of hockey in Latvia by developing a signature hockey p.C. Formed ice-cream.
POLS Doughnut shaped vanilla ice cream in choco glaze with sprinkles, available in Latvia, Lithuania and Estonia
Väike Tom Square-formed vanilla ice cream in glaze, in Estonia
POLS a hockey % shaped ice cream in party of the imminent World IceHockey Championship, to be had in Latvia, Lithuania and Estonia
POLS Plum ice cream and cranberries and cowberries ice cream in crimson and red wafer cups respectively, available in Latvia
FULG DE NEA ice cream wrapped in a black waffle to beautify the visual adventure along its delicious flavour of chocolate or vanilla ice cream, to be had in Romania
Flavour fusions with a twist tap into exciting moments of indulgence. Bold flavour combinations retain to push flavor and visual boundaries by means of fusing two snack products with ice-cream to seize diverse moments. Capitalising on Netflix binges and the film-moment, is the new Pols Caramel ice-cream in a caramel glaze with popcorn. Exciting paletes for any snack time is an ice-cream snack bringing together the candy chocolate coating with a sprinkle of savoury, salty crisps.